When first looking at this poster my immediate reaction was to how subtle it was, however it is clear that is attempting to provide a message and almost signify that the film is going to be revolved perhaps about the eye and sight. The eye featured on the poster appears to be very alert which therefore could be associated with the effect the film will have on the audience such as keeping them in suspense and on their toes. The photograph of the eye also looks like the character has possibly just opened their eye, this could again reflect to plot and storyline of the film. The way in which the eye is I think the colouring of the poster plays a very important role in the tone in which it is setting, the colour of the eye is murky brown colour this combines with the darkness of the eye lids, this all suggests that the mood is dark and gloomy, this also contrasts with the white background colouring, this could be assoiciated with contrasts in characters in the film and potential evil. The way that it's just the eye which is only featured and no other image suggests the pure importance and relevance of the eye, it opens up lexical fields for the film such as blidness, sight, witnessing events and many other factors which could be linked with an eye. The hands which are grasping onto the surface of the eye are perhaps placed in that way to add an element of mystery and creepiness, it could also be to symbolise a character who could be returning or after the main character. By doing this it adds a sense of ambigouity to keep the audience intrigued so that they view the film. The picture and the title of the film 'The Eye' have great relevance to one another, however by using just two words for the name of the title gives away little clues as to what the plot of the of the film could be about. Like many other film posters if there are famous actors/actresses they are usually displayed onto the poster this is a great way of attracting many more potential viewers for the film as by having a large star in the film it helps its progression and success. The producers, editors and other individuals involved in the making of the film are featured discretely at the bottom of the film poster this may be because the editors do not want to make any other images or text to draw attention away from the main image of the eye.
This poster appears slightly different compared to 'The Eye' poster as it features other further conventions of a poster, an example of one of these is quotations from magazines and newspapers. The phrase "Paranormal Activity is one of the scariest movies of all time..." the use of including the adjective 'scariest' makes the horror film sound really frightening and the use of the quotations from a well known magazine/newspaper almost makes the reader trust their viewpoint, therefore motivates them into going and viewing the film.As the horror film is about a couple who set up video cameras in their home as they think their house is haunted, the editors have used a still image from the film and used it to appear as the main image on 'Paranormal Activity's film poster, this is really important as it sets the tone of the film and gives a helpful idea to the audience as to what the film will include as it displays the time and immediately projects to the audience that it is set out to be home filmed. The
couple in the image suggest to the audience that these two characters are going to be the main characters in the film, the couple are sat up with what seems to be a large space between them and the door indicating that a spirit is present in the room. As this is the first horror film to be set out in this way, it shows to the audience that this a unique film and is worth going to see. The name of the film 'Paranormal Activity' explains to the audience that it is going to revolve around the spirtual world for example demons, poltergeists and ghosts. The title is produced in the colour red which to many people symbolises danger and importance, which could possibly be associated with the film. The quotes above and below the title such as 'Don't see it alone' really adds suspense and tension for the reader and adds an extra element of scaryness, with only four words featured in the short phrase it makes the piece of text sound serious. Information such as websites about 'Paranormal Activity' is displayed underneath the image and important pieces of text therefore this can be compared to 'The Eye' poster in not wanting to draw attention away from the main image, title and other important areas displayed on the poster.
Friday the 13th is not only a film but also consists of novels, television shows and comic books. The film mainly focuse on 'Jason' who has returned in his after life as a mass killer. When first looking at the poster the audience can immediately recognise the genre of the film, the use of the low camera angle makes 'Jason' appear extremely powerful and frightening therefore this also makes the audience question his role. However he is featured holding a weapon this definately suggests the character in which 'Jason' is playing. The dark colouring of the image can be associated with a negative feeling and in this case the image is extremely dark and appears to be set in a woodland area with a lake, this area could possibly be the main area in which 'Jason' commits several of his killings. The light displayed behind Jason's head suggests their may be some hope for some of his victims involved in the film. At the top of the poster the phrase 'Welcome to Crystal Lake' can be viewed as ironic as the 'Welcome' is often seen in a positive light and associated with holidays, however this is combined with the frightening and gloomy image featured on the poster which perhaps adds a comic element as it is extremely ironie and possibly sarcastic. The title of the film 'Friday the 13th' works cleverly with the genre as the day Friday the 13th is considered as a suspicious and unlucky day, consequently it could be many characters unlucky day as they meet Jason. The title is pictured in red which i have noticed is used in many posters and magazine front covers, so i may apply this idea to my own anxciallary text. The credits of the film are featured at the bottom of the page in a smaller font which is like the other two posters in which i have analyised, the main purpose so that it doesn't draw attention away from the image, title and other essential areas.
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