LIIAR of film trailers

Language

One of the first and most important aspects involved in film trailers is the type of language needed in a film trailer, the language used has to be persuasive to draw the audience in to seeing the film. It also has to be interesting and appealing otherwise the film would not be successful.
To achieve this trailers always include a non-diegetic voice over which is often spoken in a very deep and mysterious manner, this could also perhaps be seen as one of the key conventions used in trailers as this helps achieve the films popularity. The Voice over generally works as the narrative but in an intriging story telling format.
The text on screen in which small but meaningful quotes are featured are also a key part of the trailers selling point as this joins together with the voice over to form a strong narrative structure, the text featured is to project key themes and possibly summarise the plot.
Reguarly film trailers feature snippets of dialogue from the film such as essential parts, for example if it was a horror film it would feature screaming and dramatic phrases said by the main characters.

Institution

The most popular and successful film trailers are often produced by the following production teams such as 20th Century Fox, Paramount Pictures, MGM and Fox-Filmed Entertainment.
However up until the late 1950s trailers were mostly created by National Screen service and mainly consisted of just key scenes from the film. With the boost of Hollywood in the 1960s trailers changed introducing the likes of montages and fast paced editing this format was frequently used by Andrew. J Kuehn who became extremely popular and then ended up opening the West Coast office of Kaleidoscope Films in 1968, therefore Kuehn became the major player in producing trailers and enforcing specific and important morals and values for the target audience.

Ideology

Ideology is a set of beliefs and specific values, this is then applied to the film trailer to project the institutions opinions to the audience.
For example a film which is targeted at teenagers would perhaps feature Sex, drugs, alcohol etc the instition could display this as being bad and create a film trailer and show the extreme effects of drugs.

Audience

Every film produced has a target audience as this helps the institution to specify and attract the specific audience. An example of this would be the genre horror as this is very popular with teenagers to attract this target audience horror often features sex, drugs and alcohol but perhaps in a more negative light to show the consequences.
If it was a romance film stereotypically this would perhaps be aimed at more women then men.
However film trailers are viewed by everyone as they are displayed on television, the producers do this as people who enjoy films will more than likely enjoy television as they are both visual pieces of entertainment. Film trailers are also seen before specific films (often of the same genre) as they will be interested in possibly seeing the film.
With the boom of social networking sites with teenagers in which it is extremely popular with, many film advertisements are placed as these sites are used by millions everyday.

Representation

This is an important aspect in a film trailer as this is required to represent the film itself and the genre in which it is representing, therefore exciting and dramatic extracts are featured in the film to thrill the audience.
To represent the genre the main conventions are used; such as dark lighting/dullness, remote areas, frantic screams and mysteriousness would be used in a horror trailer.
However if the genre was romantic/comedy the lighting would be very bright and a happy atmosphere would be created by featuring light colours and perhaps in the summer season.

LIIAR of Horror trailers

Language

The language used in horror trailers is like any other it requires a persuasive voice over, however the voice over used in horror trailers often has a mysterious and creepy tone to their voice which helps the narration to become more fearful and specific to its genre. This couls possibly be viewed as being stereotypical.

Institution

The institution of horror trailers are muchly the same as other trailers those being 21st Century Fox, Universal, Paramount Pictures and other successful institutions.

Ideology

The ideology for horror trailers could perhaps be seen as a reflection of the producers of the film, for example if the producers wanted to reflect society today they can reflect this through film and in this case reflect through the use of the horror genre.

Audience

When producing my horror trailer I will firstly take into account the target audience in which I would like my horror trailer to be aimed at, as i will be featuring mainly teenagers it will perhaps be targeted towards teenagers/young adults.

Representation

To represent the horror genre I will be considering the key conventions required to create a successful horror trailer. Therefore examples being dark lighting, a creepy and mysterious voice-over, key phrases and diegetic voices, non-diegetic sound to reflect the genre of the trailer and many other key conventions required.